Rabu, 25 Juli 2012

[Y469.Ebook] Ebook Free 2000 English Phrases and Sentences, by Rajiv Mangia

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2000 English Phrases and Sentences, by Rajiv Mangia

2000 English Phrases and Sentences, by Rajiv Mangia



2000 English Phrases and Sentences, by Rajiv Mangia

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2000 English Phrases and Sentences, by Rajiv Mangia

Do you sometimes get stuck for the right expression? The situation is not only embarrassing but also undermines one`s confidence! This book is designed to enhance written and spoken English of readers. Besides, the book will be of immense help to almost everyone engaged in the pursuit of knowledge-- schoolchildren, college students, parents, teachers and professionals. The 2,000 phrases and sentences in this book highlight the rich tapestry of expressions in the English language. Many words and phrases have intriguing meanings that may not be apparent or register at first glance.

  • Sales Rank: #3911753 in Books
  • Published on: 2004-12-15
  • Original language: English
  • Dimensions: .39" h x 5.51" w x 8.27" l, .44 pounds
  • Binding: Paperback
  • 126 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Just exhaustive list
By Shivanand
Good coverage of Idioms. But it contains just list of idioms and their meaning. It would have been great it had also included some examples of usage of idioms

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Sabtu, 14 Juli 2012

[S120.Ebook] Download Ecotourism and Sustainable Development, Second Edition: Who Owns Paradise?, by Dr. Martha Honey PhD

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Ecotourism and Sustainable Development, Second Edition: Who Owns Paradise?, by Dr. Martha Honey PhD

Ecotourism and Sustainable Development, Second Edition: Who Owns Paradise?, by Dr. Martha Honey PhD



Ecotourism and Sustainable Development, Second Edition: Who Owns Paradise?, by Dr. Martha Honey PhD

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Ecotourism and Sustainable Development, Second Edition: Who Owns Paradise?, by Dr. Martha Honey PhD

Around the world, ecotourism has been hailed as a panacea: a way to fund conservation and scientific research, protect fragile ecosystems, benefit communities, promote development in poor countries, instill environmental awareness and a social conscience in the travel industry, satisfy and educate discriminating tourists, and, some claim, foster world peace. Although “green” travel is being aggressively marketed as a “win-win” solution for the Third World, the environment, the tourist, and the travel industry, the reality is far more complex, as Martha Honey reports in this extraordinarily enlightening book.
 
Ecotourism and Sustainable Development, originally published in 1998, was among the first books on the subject. For years it has defined the debate on ecotourism: Is it possible for developing nations to benefit economically from tourism while simultaneously helping to preserve pristine environments? This long-awaited second edition provides new answers to this vital question.
 
Ecotourism and Sustainable Development is the most comprehensive overview of worldwide ecotourism available today, showing how both the concept and the reality have evolved over more than twenty-five years. Here Honey revisits six nations she profiled in the first edition—the Galapagos Islands, Costa Rica, Tanzania, Zanzibar, Kenya, and South Africa—and adds a fascinating new chapter on the United States. She examines the growth of ecotourism within each country’s tourism strategy, its political system, and its changing economic policies. Her useful case studies highlight the economic and cultural impacts of expanding tourism on indigenous populations as well as on ecosystems.
 
Honey is not a “travel writer.” She is an award-winning journalist and reporter who lived in East Africa and Central America for nearly twenty years. Since writing the first edition of this book, she has led the International Ecotourism Society and founded a new center to lead the way to responsible ecotourism. Her experience and her expertise resonate throughout this beautifully written and highly informative book.

  • Sales Rank: #4539880 in Books
  • Brand: Brand: Island Press
  • Published on: 2008-08-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.20" h x 6.00" w x 9.00" l,
  • Binding: Hardcover
  • 568 pages
Features
  • Used Book in Good Condition

Review
"Honey's definition of ecotourism is ambitious."
(Planning)

"Highly acclaimed as the most comprehensive study of both the theory and practice of ecotourism...The new edition...marks a major rewrite of the original book."
(Responsible Travel and Tourism)

About the Author
Martha Honey is codirector of the Center on Ecotourism and Sustainable Development and editor of Ecotourism and Certification: Setting Standards in Practice (Island Press, 2002). Previously she worked as a freelance journalist in Latin America and Africa for The Washington Post, The New York Times, the Associated Press, ABC-TV, and the BBC. She has received numerous awards for her investigative journalism.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Fantastic introduction to the topic
By Rui Pinto
I wanted to learn a bit more about tourism and came a cross this book. Affordable, easy to read and well structured, Honey's book provided much more than an introduction to ecotourism. It provides a glimpse into the industry, engages readers and provides them with a conceptual framework to critically assess certain industry claims. Fantastic book. I did not read all the case studies, but the ones I read were very interesting and showed different facets of ecotourism in different countries.

12 of 14 people found the following review helpful.
Unfortunately the controversies and paradoxes continue. It's the economics that is missing!
By Emc2
I was really looking forward for this updated edition, since the previous one was published in 1999, when ecotourism was still in its infancy, and full of controversies and paradoxes. Undoubtedly this updated edition will continue to be a textbook in ecotourism courses and a key reference for scholars and practitioners, as well as of interest for travelers with a genuine interest in ecotourism by its purist definition. This second edition recounts how ecotourism went from childhood to adulthood, and unfortunately, the contradictions and paradoxes still remain.

In this edition Mrs. Honey revisits six of the seven countries profiled in the first one, the chapter on Cuba was deleted. As explained by the author, Cuba has followed a more classic Caribbean-style resort tourism rather than ecotourism, and in substitution, a new chapter on ecotourism in the US was included. Part 1 of the book presents a comprehensive overview of both the international tourism industry today, and ecotourism in particular, including new materials on certification programs and the role and support of multilateral aid institutions, such as the World Bank, IDB and USAID. Also this edition presents the latest developments regarding traveler's philanthropy and voluntarism, as part of a new trend regarding corporate social responsibility initiatives within the tourism industry led by ecotourism companies.

After going through the evidence presented in the country cases, and the excellent discussion regarding the paradoxes of ecotourism presented in the book Critical Issues in Ecotourism: understanding a complex tourism phenomenon, I was not only disappointed by the lack of evolution of the field, but also realized that the origin of the never ending contradictions and paradoxes can be found in the definition of ecotourism, which disregards the most basics principles of economics, despite the fact of being advocated as a means for sustainable economic development. The law of supply and demand is as inexorable as Newton's Law of Gravity, it works everywhere, and cannot be repealed, whether you believe in it or not. The principles behind the definition of ecotourism are based on several ideological postulates reflecting the proponent's idealistic view of the world rather than on the basis of a market segment within the tourism industry, which must considers consumer choices and preferences, price signals, externalities, economies of scale, market failures, and basic business principles such as financing and production chains.

The problem is that the whole concept of ecotourism was developed exclusively from the point of view of conservationists and environmentalists, who reject free markets, globalization, and all the other evils of capitalism. The following assertion, found in Chapter 3, leaves no doubts about the intentions of ecotourism proponents: "even as ecotourism was growing rapidly in the early 1990s, economic globalization, free trade, and privatization were proving to be strong countervailing forces to the philosophy and promise of ecotourism". One of the promises of ecotourism proponents is "that the portion of profits retained within the Third World will be substantially greater, and the environmental and social consequences will be far less, than with conventional tourism". Mrs. Honey openly asserts that globalization and free trade are "undermining the sustainability of smaller and locally owned ecotourism ventures in developing countries" as the `high concentration of new international firms in key sectors... creates market power and the potential for the abuse of dominance by large international firms". However, as documented in the book, the Tanzanian case demonstrates how foreign investment and globalization were indispensable to star up the tourism industry.

Because the definition of ecotourism is built on such moral high-grounds and in denial of market forces, the result could not be other than a divorce between pure ecotourism principles and economic and business realities. Unfortunately the number of altruist and philanthropic human beings is quite limited, thus, pure ecotourism as advocated by its proponents is rare, and not surprisingly, as reported in the book, several locales considered as islands of excellence in the first edition, today are in danger of disappearing just because of changes in ownership. Until market forces are recognized as an integral part of ecotourism activities, ecotourism will continue to be just as a market niche for a few conscientious travelers and conservationists, as according to figures presented in the book, after almost 30 years from its conception, ecotourism make up just between 5 to 13% of international visitors. Mrs. Honey blames ineffective or insufficient marketing as the probably the primary reason why worthy ecotourism ventures in developing countries failed to attract visitors. Or is it because in the free market gives consumers the power to choose? Tourism is demand driven, and clearly most international visitors are simply not interested in just educational travel as the ecotourism definition requires. As the evidence presented in the book shows, in reality there is a symbiosis between some forms of mass tourism and pure ecotourism, thus allowing pure ecotourism ventures to have financial feasibility, as they benefit from the spillover coming from mass tourism and the other activities.

Costa Rica is proof that several market segments can co-exist and grow together in a mutual beneficial symbiosis, from mass sun and beach to pure ecotourism, as a majority of international visitors end up visiting at least one national park. A similar example reported in the book is South Africa's Sun City, where gambling casinos are the magnet to attract masses of tourists, some of whom visit the nearby national park. However, Mrs. Honey repeats the same criticism she did ten years ago regarding Costa Rica's "risky two-track policy of heavily marketing its parks and ecotourism, while trying to increase visitor number by means of cruise tourism, prepaid air charter tours, large beach resorts, and urban hotels owned by international chains..." However, the statistics presented in the book show that 61% of visitors visited national parks, 66% observed flora and fauna and 77% went to the beach. This mix of products is precisely what makes Costa Rica an attractive destination and this is how it has been done for almost 25 years now, so I will call it a proven success, not a risky proposition. As recounted in the book, even real ecotourism operators and lodge/hotel owners report that international visitors increasingly demand more luxurious accommodations while their knowledge and interest in nature are increasingly casual.

Though a very desirable and noble objective, another principle of the ecotourism definition that does not match reality but instead seems wishful thinking is the assumption that ecotourism "strives to empower and benefit local residents and rural communities, meaning small-scale locally owned enterprises." Even Mrs. Honey recognizes that most communities are not up to the task, nor have access to the financial resources required for large tourism operation, assuming internal conflicts within the community are avoided. And as illustrated in several cases, conflict indeed arises, even among community members, which is unavoidable when money and profit is involved. The evidence presented in the book also shows that actually most small-enterprises and community owned businesses have problems for lack of know-how and business skills, financial resources and government support in carrying out proper marketing. In order to resolve this problem, some ecotourism scholars advocate for government intervention. However, the cases presented, mainly from Africa and the Galapagos, illustrate what a disaster government intervention has been in nature-based and ecotourism, whether due to corruption, unintended consequences, or institutional weakness. And as for government central planning, the disastrous social and economic failures of the former Soviet Union and China under Mao's regime are enough evidence that this is not an option.

Another criticism of Mrs. Honey analysis has to do with the expected community involvement. The Latin American and African contexts are completely different, not only for historical, political and cultural reasons, but mainly because most of the African parks were created under colonial rule by removing indigenous populations by force and without any compensation. Therefore, the principles of ecotourism do not fit the same in all regions, and this difference has to be taken into account.

The discussion of ecotourism in the US merits special attention by the fact that the author here applies a more relaxed definition of ecotourism which clearly does not fulfill all the principles associated with the concept, thus adding one more contradiction. The country case presents agritourism and eco-ranching as forms of pure ecotourism in the US. In the former case it includes wine tourism in Napa and Sonoma on the basis that these are family-owned wineries. The latter includes eco-lodges in cattle ranches at Wyoming, Montana, and Idaho. Why is this ecotourism? just because both are "efforts to preserve family-owned businesses and the land, local crops, cultural traditions, and ways of life from outside encroachment". Never mind that these are no longer pristine natural areas, but rather deforested cattle land and/or "sustainable" crop land, clearly showing that ideology comes before than consistency.

My last complain has to do with the chapter about Zanzibar which actually is just a critique of the mass tourism taken place in the island, as the discussion makes clear that the country only has a handful of real ecotourism hotels and projects. Therefore, instead of Zanzibar maybe some other more interesting country case could have been included, such as Brazil, the second largest recipient of international tourists in Latin America after Mexico (and not Costa Rica as wrongly reported in the book), or any of the Southeast Asian countries now trying to develop ecotourism.

Despite my criticism and Mrs. Honey's political bias, this edition contains very useful information for students, academics, and practitioners of ecotourism and tourism in general. And as for the controversies and paradoxes, these are not going to go away until a more realistic definition of ecotourism is introduced, coherent with basic principles of free market economics and the way businesses operate in the real world. For a detailed and comprehensive discussion on these controversies and paradoxes from the point of view of several schools of thought read Critical Issues in Ecotourism: understanding a complex tourism phenomenon.

7 of 8 people found the following review helpful.
THE book for understanding ecotourism
By Sandra Tassel
Ecotourism has been promoted as a mechanism to solve the world's environmental problems and social issues. It is marketed as a salve for the bruised consciences of carbon-spewing but sensitive travelers. But, at times, the label is used by lodges, tours and companies that are camouflaging their tourism-as-usual approach.

Martha Honey, a former investigative reporter who lived for 20 years in developing countries, researched the realities of ecotourism and wrote the definitive book on the topic. Originally released in 1999 by Island Press, Ecotourism and Sustainable Development: Who Owns Paradise? provided readers with a clear understanding of what ecotourism can contribute to conservation, communities and economies. In addition, the book was also a guide to enticing lodges and fascinating places that a conscientious global citizen might want to visit and support.

The second edition of Honey's book has just been released by Island Press and will be a welcome addition to the library of any thoughtful traveler. Part history and part guidebook like the first edition, this new version covers the major changes in the travel industry as ecotourism has become part of the mainstream vernacular. Honey's fine writing covers the evolution and definition of ecotourism in an accessible fashion in addition to giving up-to-the-minute information about selected destinations in seven locales around the world.

This is a must-read book for anyone interested in the intersection between tourism, conservation, social justice and sustainable economies.

Sandra Tassel
Look at the Land Inc
Conservation Consultants

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Kamis, 12 Juli 2012

[M870.Ebook] Free Ebook Explosive Muay Thai: Beyond the Basics, by Jerry Heines, Amorndet Ranjanthuek

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Explosive Muay Thai: Beyond the Basics, by Jerry Heines, Amorndet Ranjanthuek

Explosive Muay Thai: Beyond the Basics, by Jerry Heines, Amorndet Ranjanthuek



Explosive Muay Thai: Beyond the Basics, by Jerry Heines, Amorndet Ranjanthuek

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Explosive Muay Thai: Beyond the Basics, by Jerry Heines, Amorndet Ranjanthuek

Explosive Muay Thai: Beyond the Basics builds on your basic Muay Thai knowledge to integrate the physical techniques, mental attitude and philosophy of Muay Thai training into a disciplined, progressive approach to training. The book opens with a discussion of how traditional Muay Thai philosophy and development of the modern day warrior s attitude necessary to survive the rigors of Muay Thai training. Once you're ready to get serious about training, authors Jerry Heines and Kru Amorndet Ranjanthuek teach you the keys to success in the ring including how to determine your opponent's style so you can take him apart mentally and physically. Dozens of fighting combinations show you how to use punching, kicking, knee and elbow strikes to dominate in the ring. You'll also learn to fight on the ropes and from the clinch, using proven skills and tactics.

  • Sales Rank: #2077441 in Books
  • Brand: Brand: Turtle Press
  • Published on: 2011-11-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .36" w x 8.50" l, .89 pounds
  • Binding: Paperback
  • 168 pages
Features
  • Used Book in Good Condition

About the Author
JERRY HEINES, PhD has over 25 years experience in the martial arts and is currently primarily training in Muay Thai at the Fairtex gyms. Amorndet Ranjanthuek began his training in Muay Thai at the age of 8 and has 245 professional fights to his credit.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Great Book!!!
By J. Lee
If you're new to Muay Thai, or just want to refine your skills, then this is a great book. It has a good amount of drills and combos that are clearly described. This book is a great supplement to your Muay Thai training, and if you go through each drill in the book, I have no doubt you will have better form and technique. Although in black and white, the photos are great and illustrate exactly what your form needs to look like for each combination.

1 of 1 people found the following review helpful.
An excellent training manual for anyone interested in Muay Thai.
By Joseph J. Truncale
I have had a lifelong passion for the martial arts. In my more than 50 years of study I have been fortunate to have trained with some of the very best instructors in the world. I have been a student and instructor of numerous combat systems (Judo, Jujitsu, Karate-Do, Boxing, Wrestling, Kick boxing, Combatives, Police Defensive Tactics and numerous weapons).

I am always seeking to increase my martial arts knowledge and recently purchased this volume (Explosive Muay Thai: Beyond the basics by Jerry Heines with Kru Amorndet Ranjanthuek) on Thai Kickboxing. I have always considered Muay Thai as one of the best and most effective fighting arts in the world. I have also read and reviewed numerous previous volumes on this topic. This 165 page volume is one of the best books I have read lately on the fighting art of Muay Thai.

This 81/2 by 11 text is organized into 5 detailed chapters. The first chapter explains how to use this book for best results. The second chapter provides a brief overview of the Muay Thai philosophy. The third chapter deals with the warrior’s mind which covers the Zen philosophy and Muay Thai and other topics of interest. Chapter four shows how to practice Muay Thai “Shadow Sparring.” This chapter also shows Muay Thai basic punches, strikes and kicks. The final chapter (5) gives detailed information on “Free Sparring” advice. Do not pass up the Appendix sections because it has numerous safety tips, useful Thai expressions, suggestions for a better life and other information. Using this book along with actual hands-on training with a Muay Thai instructor will produce good results.

If you are seeking some solid information on Muay Thai you should check out this book.

Rating: 5 Stars. Joseph J. Truncale (Author: The Samurai Soul: An old warrior’s poetic tribute)

1 of 1 people found the following review helpful.
Explosive Muay Thai
By Superman Punch
This book is co-written by my Coach or Kru Anh Fairtex. (So I am partial.) It is a great book that details offense & defense in Muay Thai. If you want to read the Fairtex style of Muay Thai, then pick this up. You won't be disappointed.

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[G880.Ebook] Free Ebook Amy Grant Song Book Music & Lyrics - Albums MSB-6586 and MSB-6625, by Amy Grant

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Amy Grant Song Book Music & Lyrics - Albums MSB-6586 and MSB-6625, by Amy Grant

This collection features all songs recorded by Amy Grant on several albums The words are included for all of the songs. In addition to the music, there are several pages about Amy Grant with black & white photographs. Titles: Always the winner. Beautiful music. Bridegroom. Fairytale. Faith walkin' people. Father. Father's eyes. He gave me a new song. Mountain top. Never give you up. O sacred head, now wounded. Old man's rubble. On & on. There will never be another. What a difference you've made in my life. You were there.

  • Sales Rank: #3164438 in Books
  • Published on: 1980
  • Ingredients: Example Ingredients
  • Binding: Paperback
  • 68 pages

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0 of 2 people found the following review helpful.
sheet music older than expected.
By Longarms
I did not expect to get such an old book of music. I do not know these songs.

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[O318.Ebook] Ebook Download A Comprehensive Textbook of Midwifery and Gynecological Nursing, by Annamma Jacob

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A Comprehensive Textbook of Midwifery and Gynecological Nursing, by Annamma Jacob

Book by Jacob, Annamma

  • Sales Rank: #1372952 in Books
  • Brand: Brand: Jaypee Brothers Medical Pub
  • Published on: 2012-05
  • Original language: English
  • Dimensions: 9.25" h x 6.75" w x 1.25" l, 3.13 pounds
  • Binding: Paperback
  • 806 pages
Features
  • Used Book in Good Condition

About the Author
Annamma Jacob Principal, Bhagwan Mahaveer Jain College of Nursing, Bangalore, India

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0 of 0 people found the following review helpful.
Five Stars
By sparkle
Very good book is a compact easy to read guide

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Minggu, 01 Juli 2012

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Start Something That Matters, by Blake Mycoskie

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good
 
“A creative and open-hearted business model for our times.”—The Wall Street Journal
 
Why this book is for you:
 
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
 
You’re ready to start something that matters.
 
With every book you purchase, a new book will be provided to a child in need. One for One.™

  • Sales Rank: #20293 in Books
  • Brand: Spiegel & Grau
  • Published on: 2012-05-15
  • Released on: 2012-05-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .57" w x 5.20" l, .45 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Great product!

Amazon.com Review
A Letter from Author Blake Mycoskie

People often ask me what I consider my goal to be at TOMS. The truth is that it’s changed over the years. When we first began, the goal was to create a for-profit company to help the children that I met in a small village in Argentina. And that objective to give new shoes to children in need continues to be a powerful driver for me and everyone else at TOMS.

But recently my personal mission has changed. Today, I would say that my goal is to influence other people to go out into the world and have a positive impact, to inspire others to start something that matters, whether it’s a for-profit business or a nonprofit organization. I feel a deep sense of responsibility to share everything that we’ve learned from TOMS, so that others can learn from both our mistakes and the counterintuitive principles that have guided our success.

I would also like to share the stories of other social entrepreneurs, from all walks of life, who are taking that wonderful and courageous step forward, who are moving from thinking about doing something to actually doing it. Among many others, the leaders profiled in my book include Tony Hsieh (founder of Zappos), Scott Harrison (founder of charity: water), Lauren Bush (founder of FEED Projects), Eric Ryan & Adam Lowry (co-founders of method) and Tim Ferriss (author of The 4-Hour Workweek).

Like me, all of the people featured in the book faced insecurities and fear when first starting out. All of us bootstrapped with limited resources, and made countless mistakes along the way. After reading these stories of success, I hope that you’ll realize that you already have everything you need to get started. You don’t need a lot of money, a complicated business plan, or a great deal of experience to get your idea off the ground. What you absolutely must have, however, is the courage to take that first bold step forward….

For me, the ultimate success of this book will be measured not by how many copies it sells but by the number of people whom it inspires. Are you ready to start something that matters?

Carpe Diem,
Blake

Review
“A creative and open-hearted business model for our times.”—The Wall Street Journal

About the Author

In 2006, Blake Mycoskie founded TOMS Shoes with a simple business model: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” In 2011, TOMS launched its second One for One product, TOMS Eyewear, which with every pair purchased helps give sight to a person in need by providing medical treatment, prescription glasses, or sight-saving surgery. Mycoskie will be using 50 percent of his proceeds from this book to create the Start Something That Matters Fund, which will support inspired readers in their efforts to make a positive impact on the world.
 
When Blake isn’t working at TOMS, he spends his time reading, writing, fly-fishing, and participating in just about every board sport.

Most helpful customer reviews

1 of 1 people found the following review helpful.
This absolutely renewed my confidence in starting my own business!
By boldlyadventurous
Blake's story is such an inspiration. I chanced upon this book by accident, when I was feeling down and experiencing business blues for my new startup. I was feeling disheartened so I wandered into to the local Boulder bookstore, Bookends, looking for some pointers. I went to the self-help section and as I was stooping down perusing the aisle, I noticed "Start Something That Matters" staring right back at me. I picked it up, started reading it and couldn't put it down! I ended up having to buy the book and one of the best things I could do for my business. Today, I still have my business and I've enjoyed the luxury of working from home, serving great clients and am working my way towards financial freedom. I've also built some amazing sites for some clients that improves the lives of others and this makes all the difference in the world. This book was one of my inspirations! Thanks Blake!

0 of 0 people found the following review helpful.
Start "Giving"
By Dattatraya R. Korde
In the last 6-8 months I have read a lot of books on entrepreneurs who started small and then through all kinds of help, support, hard work and with some timely luck made it big. I had enjoyed reading Akio Morita's story of how Sony started and how through Sony, he paved ways for international business in Japan, which prior to Sony, was averse of doing any international business. I had read about how Michael Dell started with Dell computers from his college dorm room and then turned it into a multinational that it is now. I have read more than a few books on how Steve Jobs turned an idea into a big revolution that it is today from his home garage. All these entrepreneurs and more that I had read about had profits at the core of their business. Nothing wrong with it, after all that is what business is mainly about. Never though, had I heard of the concept of mixing a for-profit business with Charity until I read "Start Something that matters" by Blake Mycoskie.

Blake Mycoskie was a born entrepreneur, at the age of 29; he had already started three different businesses and was quite content with where he was. At this stage, he decided to take a vacation and so he went to Argentina. While there, he saw these amazing local Argentine shoes called "alpargeta". They were worn by practically everyone out there and the entrepreneur in him saw a potential market for those shoes back in USA. He parked the idea at the back of his mind and continued with his vacation. While visiting some villages, he came across kids who were living their lives with no shoes at all to wear. He researched and found about all the dreadful infections they were subjected to because of the lack of shoes. Then and there, Blake decided he wanted to do something about it and that is when he came up with the idea to start "TOMS" (....). TOMS refers to "Shoes for tomorrow". The idea Blake came up with was very simple. His company would start selling "alpargeta" shoes. For every shoe sold today, TOMS would donate a pair of shoes to kids in need tomorrow. The idea was noble but at the same time very scary as mixing money and charity was not something that was done much in USA. Blake however wanted to pursue this dream and so he did.

His journey was tough but in a period of "5" years after TOMS started, Blake was able to donate One Million shoes to kids in need. Blake goes all out in this book to explain and illustrate so many other such organizations who have taken to do something about the social issues around us. He goes on to explain how one can start with an idea no matter how small it is and then build on it over time and at the same time incorporate "giving" in their business strategy from the very beginning. He has given references to several tools and techniques in this book to run your start-ups in the least possible financial situation while ensuring that you are giving back to the society.

Personally to me, this was a big eye opener. I was stirred emotionally on more than a few occasions while reading the book as Blake narrated several of his interactions with the kids he saw. We take a lot of things we have for granted and never think about those unlucky few, who don't have their basic needs met. I am personally pledging to ensure that I incorporate "Giving" into my actions. I hope more readers take up to this book and follow the same path.

P.S: For every copy of this book sold, a book is donated to a child, so please get one!!

0 of 0 people found the following review helpful.
This book changed my life
By Devin D. Thorpe
This book changed my life. Inspired by Mycoskie's brilliant book, I wrote Your Mark On The World.

As a mid-career sabbatical, I was living in China, teaching business at South China University of Technology, and trying to decide how to spend the rest of my career. I made it a point to read several books that might help me find some direction, some focus and when I finished reading Start Something that Matters, I began to find some real clarity.

Of course, Mycoskie's story begins with the story of how he started Tom's shoes. The book is worth reading just to get that story. Who wouldn't want to launch a successful, $100 million business in a space as crowded as shoes? Reading the story allows you to understand how Mycoskie's world view informs his entrepreneurship to make him a more successful leader, to say nothing of his humanitarian bona fides.

The book combines interesting, personal anecdotes with sound business advice, leaving readers confident and ready to step out on their own to do something that matters. Mycoskie's style is a pleasure to read.

The book is a great read for anyone interested in business or humanitarian causes. It is a quick read and you won't confuse this with your Management 101 textbook--thank heaven. It's not a soup to nuts "how to" start a business so much as a treatise that will help you find the passion to do what you've always dreamed of doing. The book perfectly executes it's goal.

I absolutely recommend this book to anyone with an interest in social entrepreneurship, the fashion industry, marketing, charity or business.

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