[A148.Ebook] Download PDF Teaching Yoga: Essential Foundations and Techniques, by Mark Stephens

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Teaching Yoga: Essential Foundations and Techniques, by Mark Stephens

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Teaching Yoga is an essential resource for new and experienced teachers as well as a guide for all yoga students interested in refining their skills and knowledge. Addressing 100% of the teacher training curriculum standards set by Yoga Alliance, the world's leading registry and accreditation source for yoga teachers and schools, Teaching Yoga is also ideal for use as a core textbook in yoga teacher training programs.

Drawing on a wide spectrum of perspectives, and featuring more than 150 photographs and illustrations, the book covers fundamental topics of yoga philosophy and history, including a historical presentation of classical yoga literature: the Vedas, Upanishads, Bhagavad Gita, Yoga Sutras of Pataljali, and the main historical sources on tantra and early hatha yoga. Each of the eleven major styles of contemporary yoga is described, with a brief history of its development and the distinguishing elements of its teachings. Exploring traditional and modern aspects of anatomy and physiology, the book provides extensive support and tools for teaching 108 yoga poses (asanas), breathing techniques (pranayama), and meditation. Teaching Yoga offers practical advice for classroom setup, planning and sequencing classes, as well as the process involved in becoming a teacher and sustaining oneself in the profession. The book has over 200 bibliographic sources, a comprehensive index, and a useful appendix that lists associations, institutes, organizations, and professional resources for yoga teachers.

• Sales Rank: #4287 in Books
• Brand: Brand: North Atlantic Books
• Published on: 2010-05-25
• Released on: 2010-05-25
• Original language: English
• Number of items: 1
• Dimensions: 9.97" h x .98" w x 8.00" l, 1.32 pounds
• Binding: Paperback
• 432 pages

Features

• Used Book in Good Condition

Review
“Whether you’re already a yoga teacher, aspiring to be one, or just seeking to deepen your understanding and practice of yoga, Mark Stephens’ thoughtful, eloquent, and thorough book would be a valuable addition to your library… In Teaching Yoga, he covers all the basic topics you’d hope to find in a comprehensive teacher training class… Stephens’ deep understanding of, and appreciation for, the practice and fruits of yoga constantly illuminate his writing. That spirit gives force to his gentle insistence that all yoga teachers must look inside to find – and share with their students – their own authentic expression of yoga.”
—Yoga Journal

“Mark Stephens’s all-encompassing tome for both new and experienced teachers [offers] an exhaustive overview of philosophy, history, yoga styles, and guidelines for practice... Authoritative and engaging, but never dogmatic, Teaching Yoga will help instructors fine-tune their classroom skills and empower their personal practice.”
—Yoga+Joyful Living Magazine

“Teaching Yoga by Mark Stephens is a great resource, not just for yoga teachers but for practitioners of all levels. It covers everything from yoga philosophy and history to the intricacies of the poses, breathing practices and meditation... The foreword is sweetly written by Mariel Hemingway and only serves to enhance this must-read for any practicing or aspiring yogi.”
—Wisconsin State Journal

“Mark Stephens, a teacher of teachers, has created a comprehensive and inspiring guide for yoga teachers and serious practitioners alike. In these pages, he offers us the fruit of his years of rigorous practice, his deep contemplation, and his understanding of what really matters in yoga. Filled with tips and secrets for finding the inner core of asana, gently but firmly puncturing myths, this book is a brilliant merger of traditional wisdom with contemporary rigor and insight. It should be on the shelf of everyone who loves the practice of yoga.”
—Sally Kempton, Yoga Journal’s “Wisdom” columnist and author of The Heart of Meditation: Pathways to a Deeper Experience

“Comprehensive, deeply insightful, and chock full of tips and techniques for teaching and doing yoga, Mark Stephens's Teaching Yoga will be required reading for yoga teachers, teacher trainers, and serious students alike. We heartily recommend this essential new contribution to the conscious evolution of yoga.”
—Joel Kramer, coauthor with Diana Alstad of The Passionate Mind Revisited: Expanding Personal and Social Awareness

“Teaching Yoga is an urgently needed manual that will be a valuable tool in the arsenal of aspiring yoga teachers to add perspective and to hone their skills. It provides a wealth of foundational information, advice, tips, guidance, and grist for the mill.”
—Ganga White, founder, White Lotus Yoga Foundation, Santa Barbara, California, and author of Yoga Beyond Belief: Insights to Awaken and Deepen Your Practice

“Teaching Yoga is friendly, well thought out, helpful, clear, and tremendously thorough. Many people will benefit from this gift, it being exactly what is needed to help a growing teacher teach at his or her best. I’m glad it is finally in print and it is coming out just in time for my next teacher training!”
—Erich Schiffmann, author of Yoga: The Spirit and Practice of Moving Into Stillness

“Mark Stephens is making a real offering to yoga teachers, providing practical tools and inspiration for the path that embraces all forms of embodied yoga. There are hard-to-find gems that make this a great resource, from the section of the mythological meaning behind the asanas to teaching cues for the core asanas and sequencing tools from vinyasa krama. Enjoy this great resource and dive deep into your own transformation of teaching yoga.”
—Shiva Rea, leading instructor of Transformational Prana Flow Yoga and Yoga Trance Dance

“Yoga teachers and their students will love this book. Mark Stephens untangles the complexities of yoga philosophy, history, and energetics, offers clear and compelling techniques for teaching and exploring asanas, pranayama, and meditation, and gives teachers a rich array of practical tools for planning and sequencing classes, working with diverse students, and teaching with integrity and authenticity. Teaching Yoga should be in the hands of every teacher and dedicated student.”
—Seane Corn, yoga teacher and founder, Off the Mat, Into the World

“Yoga luminary Mark Stephens has written a book that embodies Hatha yoga itself, offering a highly informative guide for all yoga teachers. Teaching Yoga answers our questions and addresses our controversies. This comprehensive and scholarly guide is now required reading for our teaching staff.”
—Mary Lynn Fitton, founder and director of programs, The Art of Yoga Project

“Dedicated yoga students and their teachers will find Mark Stephens's comprehensive book an essential and timeless resource. Filled with profound insights presented with clarity and intelligence, Teaching Yoga is a wonderful resource that beautifully models the practice of yoga itself; it unites many diverse threads of truth into a cohesive, vibrant whole. It has quickly become an indispensable part of my teaching library.”
—Daniel Stewart, cofounder and director, Rising Lotus Yoga, Los Angeles, California

“Fifteen years after starting a successful movement to bring yoga into inner city schools, prisons, treatment centers, and veteran’s facilities, Mark Stephens is back with a treasure trove of wisdom and insight drawn from years of training teachers for success in those settings as well as more traditional yoga spaces such as studios, retreats, and conferences. Teaching Yoga is destined to be a classic that every yoga teacher and student will consult for years to come.”
—James Wvinner, yogi and cofounder, Yoga, Tribe, and Culture

“Teaching Yoga is a wonderful addition to the growing collection of books being created for yoga teachers… [Stephens’] writing is friendly, clear, helpful and thorough.”
—YogaBasics.com

“Teaching Yoga: Essential Foundations and Techniques is the first comprehensive guide written for practicing and would-be yoga teachers and their students, covering yoga's history, philosophy, and basic teaching methods. It follows the teacher training curriculum standards set by Yoga Alliance and blends traditional yoga with modern techniques and over 150 photos and anatomy illustrations. Any new age or yoga collection must have this!”
—Midwest Book Review, Reviewer’s Choice

“Mark Stephens’ Teaching Yoga offers a fantastic primer for the beginning teacher or those interested in learning more about the many facets of the philosophy and practice of yoga. Stephens is obviously a seasoned student and teacher, and even though the book is written at an expert level, it is still accessible and easy to understand. Stephens’ text offers a great gift for coming generations: what a pleasure to have all of this information in one place.”
—CirclesOfLight.com

“Steeped in the knowledge of classical yoga and modern adaptations, Stephens manages to make the practice of yoga accessible to experienced teachers, new teachers, and students.”
—A Garden Carried in the Pocket

“This has to be the most comprehensive book on yoga I've ever read.  It is definitely more than just your typical 'how-to' yoga book… I have been thoroughly impressed.”
—Kari, Reading For Sanity

About the Author
An esteemed yoga teacher and teacher trainer who has trained over 1,000 yoga teachers, Mark Stephens conducts classes, workshops, and retreats worldwide. The founder of Yoga Inside Foundation, L.A. Yoga Center, and the recipient of Yoga Journal's first annual Karma Yoga Award in 2000. The author of Yoga Sequencing: Designing Transformative Yoga Classes (North Atlantic Books, 2012), he lives and teaches in Santa Cruz, CA.

Foreword contributor Mariel Hemingway is an actress and longtime yoga practitioner and teacher.

Most helpful customer reviews

73 of 76 people found the following review helpful.
awesome reading!
By mike
Okay, this is the best book out there for yoga teachers and teacher trainers, but what makes it truly amazing is that it's a great book for all of us-for students as well as teachers. Although I've been doing yoga for 12 or 13 years, I'm not interested in teaching yoga, but this book is filled with background information and insights to help deepen my practice. One of the things I like most about it is how the author has approached every topic like a scholar, asking probing questions, giving detailed references, and encouraging the reader to think rather than just accept what some guru out there says is the truth. Yet the book is also filled with spirit, giving me a real feeling for doing yoga at a deeper level. Anyone who is serious about going deeper with his or her yoga practice will definitely want to buy this book. And last but not least, it's a beautiful book!

42 of 44 people found the following review helpful.
A must read for every teacher of yoga, everyone who wishes to be a teacher of yoga, and anyone with a serious interest in yoga.
By John
This masterfully crafted and beautifully designed book is the most comprehensive text written on yoga wince B.K.S. Iyengar's Light on Yoga was published in 1966. It's also practical and resourceful, for beginning and experienced teachers. But unlike Iyengar, the Indian master, Mark Stephens writes as an American yogi steeped in Western culture yet completely absorbed in the wisdom of the East. This is also a work of scholarship, a rarity in a world of yoga long on bold assertions and short on evidence, careful reasoning, and even simple references. This books contains hundreds of insights into teaching and doing yoga. The author presents a well-balanced perspective on scores of topics, then encurages the reader to thnk on his or her own. This is a truly outstanding book on yoga that will become part of every yogi's library.

1 of 1 people found the following review helpful.
Fundamental for Yoga Teachers
By Ayrs2014
This book is good for the fundamentals of teaching yoga. Goes in-depth with everything from teaching mediation, to subtle energy, and proper alignment for yoga asana. I definitely recommend to the new yoga teacher or anyone wanting to know more about teaching yoga. Personally, I am finishing a 200 hour certification course, and I am very appreciative that this was one of the suggested reads! It gives a great introduction on the history of yoga, pranayama, specialized groups, sequencing and creating space for your own transformation! One of the only complaints that I had regarding the reading, is there were some very biased opinions regarding certain styles of yoga, but definitely should not hold you back from reading this book. It is setup and worded as a textbook, so it's full of relevant information regarding teaching yoga. Highly recommend the read.

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[S791.Ebook] PDF Download Operations Research Models and Methods, by Paul A. Jensen, Jonathan F. Bard

PDF Download Operations Research Models and Methods, by Paul A. Jensen, Jonathan F. Bard

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Operations Research Models and Methods, by Paul A. Jensen, Jonathan F. Bard

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In a rapidly developing field like Operations Research, its easy to get overwhelmed by the variety of topics and analytic techniques. Paul Jensen and Jonathan Bard help you master the expensive field by focusing on the fundamental models and methodologies underlying the practice of Operations Research.

Bridging the gap between theory and practice, the author presents the quantitative tools and models most important to understanding modern operations research. You'll come to appreciate the power of OR techniques in solving real-world problems and applications in your own field. You'll learn how to translate complex situations into mathematical models, solve models and turn models into solutions. This text is designed to bridge the gap between theory and practice by presenting the quantitative tools and models most suited for modern operations research. The principal goal is to give analysts, engineers, and decision makers a larger appreciation of their roles by defining a common terminology and by explaining the interfaces between the underlying methodologies.

Features

• Divides each subject into methods and models, giving you greater flexibility in how you approach the material.
• Concise and focused presentation highlights central ideas.
• Many examples throughout the text will help you better understand mathematical material.

• Sales Rank: #1088006 in Books
• Published on: 2002-10-08
• Original language: English
• Number of items: 1
• Dimensions: 10.18" h x 1.31" w x 8.21" l, 3.31 pounds
• Binding: Hardcover
• 700 pages

From the Back Cover
In a rapidly developing field like Operations Research, its easy to get overwhelmed by the variety of topics and analytic techniques. Paul Jensen and Jonathan Bard help you master the expensive field by focusing on the fundamental models and methodologies underlying the practice of Operations Research.

Bridging the gap between theory and practice, the authors presents the quantitative tools and models most important to understanding modern operations research. You'll come to appreciate the power of OR techniques in solving real-world problems and applications in your own field. You'll learn how to translate complex situations into mathematical models, solve models and turn models into solutions.

Most helpful customer reviews

3 of 3 people found the following review helpful.
decent
By Jeet
I bought the book for an advanced course in OR.
I believe that the book is nicely put together and has all the material for an beginner to intermediate course in OR. There are better books no doubt.

The book explains the duality theory very nicely.

It uses the tabular form of the Simplex method for LP solving. The Dictionary method is more simple.

If you need to study anything from this book and your prof is not teaching well. Go to YouTube and google Linear Programming. a professor called G. Srinivasan has an amazing set of lectures there. You should be all set after that.

All the best!

0 of 1 people found the following review helpful.
Five Stars
By Ronica Shekar
Book was in a very good condition.

0 of 4 people found the following review helpful.
Great book, so so shipping
By Q. Peng
I bought this book last September when I started a new course. Since the shipping information was not given online, I missed the parcel for couple of times. Finally, I got the shipping information and had my book back from USPS. Thanks for god the book is great.

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[R287.Ebook] PDF Ebook Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith

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You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: * Why focus groups, value-price positioning, discount pricing, and being the best usually fail * The critical emotion that most influences your prospects-and how to deal with it * The vital role of vividness, focus, "anchors," and stereotypes * The importance of Halo, Cocktail Party, and Lake Wobegon Effects * Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn * Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention ...and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples-from Federal Express, Citicorp, and a growing Greek travel agency...to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written.

• Sales Rank: #107624 in Books
• Brand: Business Plus
• Published on: 1997-03-01
• Original language: English
• Number of items: 1
• Dimensions: 7.88" h x .92" w x 5.25" l, .72 pounds
• Binding: Hardcover
• 272 pages

Features

• Great product!

Amazon.com Review
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

From Library Journal
"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

From Booklist
Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs

Most helpful customer reviews

63 of 67 people found the following review helpful.
Digestible Insights
By Michael L. Perla
As others have written, this book is not about creating a complex marketing design or plan. What it does offer is quick, a page or so, USA today-like snippets of insightful observations about marketing in general, and service marketing in particular.
As the title indicates, selling and/or marketing an intangible service is a different process than tangible product marketing. As the author writes, most people cannot evaluate the skills of an accountant, or lawyer, or any number of professional services. We often look for tangible proxies that indicate the professional's level of expertise and success (e.g., fancy offices, degrees on the wall, presentation, etc.).
If you read this book in its entirety in one session, you are bound to remember nothing in the sea of facts and tidbits (click on the table of contents link to get a feel for the topic areas). I've found the best way to read the book is to ponder on a few points every night and/or week, while attempting to apply them to a salient situation in your life. Overall, this book has some interesting and useful insights, and is a good read when you have a few minutes to spare.

1 of 1 people found the following review helpful.
THE Marketing Book
By O. Halabieh
As Harvey Mackay notes on the cover "The one book on marketing I'd have if I could have just one. A CLASSIC." This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives and needs". Harry then goes on to discuss a number of fundamental topics: surveying and research, planning, positioning and focus, pricing, branding, communicating and selling, nurturing and keeping clients etc.

Below are some excerpts that I found particularly insightful:

a) "Your opportunities for growth often lie outside the confines of your current industry description." - This can be reworded to apply to one's personal career

b) "In most professional services, you are not selling expertise - because your expertise is assumed, and because your prospect cannot intelligently evaluate your expertise anyway. Instead, you are selling a relationship. And in most cases, that is where you need the most work."

c) "First, accept the limitations of planning...Second, don't value planning for its result: the plan...Third, don't plan your future. Plan your people."

d) "Positioning (Al Ries and Jack Trout) says: 1) You must position yourself in your prospect's mind. 2) Your position should be singular: one simple message. 3) Your position must set you apart from your competitors. 4) You must sacrifice. You cannot be all things to all people; you must focus on one thing."

e) "To succeed spectacularly in a service business, you must get all your ducks in a row. Marketing is just one duck. But it is one very big duck."

f) "...And for marketing purposes - for the purpose of attracting and keeping business - a service is only what prospects and clients perceive it to be. So "get better reality": Improve your service quality. But never forget that the prospect and client must perceive that quality."

g) "Services are human. Their successes depend on the relationships of people...But you can spot some patterns in people. The more you can see the patterns and understand people, the more you will succeed - and this book as written with the hope that it will help you do just that."

h) "Nothing beats experience, of course, but reading books about others' experiences comes in a competent second. The risk in learning only from personal experience is that too often, we draw conclusions from too little data - we learn too much from too little. We also tend to credit our company's successes to everything that went into them...And so we keep repeating things that hurt our business."

One of the best features of the book is the way its written and structured. Each area is covered through small stories featuring numerous real-life examples. This makes the book very practical and enjoyable to read. All in all, a great book on Marketing and one that is recommended for anyone. We are all in some aspect a marketer of services.

As a final remark, you can follow the author Harry Beckwith's latest thoughts here: [...]

4 of 4 people found the following review helpful.
Worth the price for 1.5 pages rated below
By S. Hall
It's a good read, but there is a page and half that has had a major impact, showing me where I have a huge blindspot in business and how I stop my own progress. This page and a half is possibly the most important material I've read in a book in several years (for me it applies directly).

The author talks about the Fallacy of Planning in a business setting. He ranks plans in this order:

1. Very Good
2. Good
3. Best
4. Fair
5. Poor

Why is Good ahead of Best? Simple, to arrive at Best takes orders of magnitude more planning than Good. Also, who defines Best? How much time is spent creating the Best plan? Will Best stand the test of time? Can everyone agree on Best? Would Good work just as well as Best in the real world? Is Best satisfying the client's need better than a Good plan?

Choosing the "Best" plan leads to Paralysis by Analysis. Good plans allow for quick action and constant improvement. The most successful people in the world have acted on Good plans that they have refined over time. An actionable plan is more successful than a plan that never leaves the drawing board!

Personally, I've fallen into the Best trap many times. There is no such thing as a "Best" plan. Going forward the "Best" plan will be the "Good" plan that I can put into action and refine over time!

A lightbulb went off in my head when I got this concept. Thank you Harry for this valuable lesson.

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Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

• Sales Rank: #29579 in eBooks
• Published on: 2010-12-30
• Released on: 2010-12-30
• Format: Kindle eBook

From Publishers Weekly
Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.) (c)
(c) Copyright PWxyz, LLC. All rights reserved.

Review
"A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I've read in years." - Derek Sivers, founder of CDbaby.com and sivers.org

"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
- Kevin Kelly, founding executive editor of Wired and author of What Technology Wants

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
- Seth Godin, author of Linchpin

"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
- David Allen, author of Getting Things Done

"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
- Ali Safavi, executive director of international sales and distribution, The Walt Disney Company

"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
-Seth Godin, author of Linchpin

"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants

"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company

"An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org

"Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life

"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life

About the Author
Josh Kaufman is the author of The Personal MBA: Master the Art of Business, an international bestseller with translations in 12 languages. Josh specializes in teaching professionals in all industries and disciplines how to master practical business knowledge and skills. Josh's unique, multidisciplinary approach to business mastery has helped millions of readers around the world learn essential business concepts on their own terms. PersonalMBA.com hosts over 50,000 readers every month, and has been visited over 2 million times by readers all over the world since its founding in 2005. Josh's work has directly saved prospective business students millions of dollars in unnecessary tuition, fees, and interest by providing an effective, affordable, and debt-free method of learning fundamental business principles.

Most helpful customer reviews

15 of 15 people found the following review helpful.
Master of Business Awareness
By Erik Gfesser
Of the many reviews I have written here, writing a review for this text was among the most difficult because "The Personal MBA" has a large target market consisting of a wide variety of potential readers, and the vast majority of reviews here are very positive. Because of this situation, I fall back on my review philosophy, which is to write as objectively as possible, taking into account the claims of the author in terms of their goals, as well as comparing to other materials in the marketplace. What is not necessarily fair is to write solely based on my knowledge or experience, which often times does not match the backgrounds of the target audience.

Admittedly, this text is very well written. The writing style and organization of Kaufman contributes greatly to readability, and I enjoyed this aspect of this book. Many business works have a lot of fluff, and in general most of this text provides substance that will be appreciated by many readers. In addition, the history behind this book is interesting in that it came about as a natural step after the author created a heavily visited blog listing books and resources he had found valuable in his studies, so readers can be assured that this text was not written from an ivory tower perspective but resulted directly from reader interest.

The author writes at length in his first chapter as to why this book should be read. It is not easy summarizing this chapter in a few short sentences, but Kaufman mentions that what he provides here is "a set of foundational business concepts that you can use to get things done. Reading this book will give you a firm foundation of business knowledge you can use to make things happen. Once you master the fundamentals, you can accomplish even the most challenging business goals with surprising ease." Later, the author calls this text "a self-directed crash course in business", and provides an extensive discourse as to why the traditional MBA does not provide significant value.

Neither the author nor myself has an MBA, although we have both gone to business school (and I also have a graduate degree). While I cannot speak for the author, in my opinion there is substantial material in this text to provide to the business neophyte. However, I was unfortunately not overly impressed with the material Kaufman provides after chapter 6, which is midway through the book. The author makes up on this aspect to some extent by providing an appendix entitled "How to Continue Your Business Studies" that lists dozens of texts in a variety of business topics, although this list serves as a reminder that, as communicated in the introduction, what the author provides here is an introductory text.

If you do not have time to read this whole text, I recommend reading chapter 2, entitled "Value Creation" on creating value for customers. The summary that the author provides on the "Twelve Standard Forms of Value" (product, service, shared resource, subscription, resale, lease, agency, audience aggregation, loan, option, insurance, capital), for example, is very well done. The "Ten Ways to Evaluate a Market" is also especially well done. The author obviously summarizes and synthesizes material from disparate sources very well, but the reader needs to be aware that much of the content provided is just that, a CliffsNotes-styled survey of what the author has determined is fundamental to studying business.

From the perspective of a consultant, be aware however that this material is sometimes overly summarized and synthesized. For example, in his 3-chapter presentation on understanding systems, analyzing systems, and improving systems, many important topics are glossed over, and unless the reader understands the substance that is waiting for them within the reading lists the author provides, they may minimize the importance or complexity of the topics. For example, the definition that the author provides for "Return on Investment (ROI)" is limited to "simply dividing the amount of money you collect by the amount of money you spent, then subtracting by 1.00."

However, there would be no need for texts such as "The Consultant's Scorecard: Tracking Results and Bottom-Line Impact of Consulting Projects", by Jack Phillips (see my review), where several ROI calculations are detailed at length, if this calculation were so simple. Fortunately, Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new to business topics, especially aspiring entrepreneurs. One of the best features of this text are the many quotes from other sources that introduce each of the subtopics in the 12 chapters provided here, and for this reason alone this book is worth a read.

7 of 7 people found the following review helpful.
Brilliant, but reads like a Textbook. What did you expect?
By Michael A. Robson
"You dropped 150 grand on an education you could have gotten for $1.50 in late charges at the public library." Matt Damon in Good Will Hunting

In The Personal MBA Josh Kaufman makes a very compelling case (as does Will Hunting) that for people considering an MBA, the economics aren't that great. For many graduate students (not just Business majors), it feels like a Casino: everyone takes the tests, and gets primed, then takes out a huge loan from the bank (often a six-figure amount) hoping that when they come out the other side, there will be an awesome, high-paying job waiting for them. It's a financial transaction, not really an educational one. In fact, much of the education gleaned from an Master in Business Administration is theoretical and marginally updated from the projects and Case Studies done in Bachelor of Business and Economics programs; after all, how can you possibly sit in a classroom and `learn' how to be a Manager, or an Executive? Of course you can't. But the schools are more than willing to let you try, as long as the cheques clear.

Provided those cheques do clear (in many states in the US, the juice, as they say, is running the day you take your first class, not after you graduate), students can expect a marginally better income (in this economy? yuck) awaiting them on the other side; it turns out they're getting a crash course in finance after all! Ouch.

In the beginning of The Personal MBA, Kaufman reveals something striking: research shows there is little evidence that getting an MBA has any correlation with long term success in Business. Top tier Business programs make sure that they only accept brilliant students, which is why many go on to greatness. Business schools make it their business to take credit for other people's work-namely, your undergraduate degree, and your having studied for the GMAT. In a perfect world, you'd be better off, studying for the GMAT, applying to Harvard Business, getting accepted, and then refusing to attend (and pay the exorbitant tuition, and 2 years of your life), then bragging on your CV that you were accepted at Harvard, and applying for a plum job with a Fortune 500 company, ready to put you through the Management training program.

Why doesn't anybody do that? Because the MBA itself acts as a signal to help simplify the recruiter's job: he or she doesn't want to read 5,000 CVs. Reading 50 is a lot faster. It's that simple. Which 50 get the job doesn't really matter. When the eventual 20-something is hired, he or she will proceed to the actual training program, and begin to be molded into the perfect Hewlett Packard / Cisco/ Apple/ GE/ Nike/Starbucks Manager. That's right: real companies don't hire college grads and just plop them in a management or executive role. They have training programs. They have quarterly reviews. They promote you based on progress, not based on your GPA.

Where else did you think you would learn how to be a Manager?

Unfortunately there's no way around it. Since MBA students are required to pass the GMAT first, a fundamental understanding of business and finance is required before you set foot on a real campus. If the Personal MBA (book, and accompanying website) is going to attempt to replace an actual MBA, they must put the reader through the paces of very fundamental Business Concepts.

Business and Finance majors (like myself) will find much of this familiar, but that shouldn't take away from Kaufman's impressive achievement here. He's taken 2 years of Education and compressed it into a fantastic 400 page reference material. Kaufman will hold up the six-figure MBA and declare that by buying this book you're effectively saving $99,982, but of course, you're not getting a piece of paper either.

So for anyone who didn't graduate in Economics of Business,this book is a great summary of the definitions and concepts that took us about 4 years to get through. And it's pretty much the same material (minus countless case studies and Powerpoint presentations) you'd get from top-tier business programs.

So what do I suggest for young career-minded readers?

The point of an MBA, traditionally, was not for a 19 or 20 year old to `train' to be a manager (whatever that means) but for a middle-manager to train to be a leader in his current company. An ideal situation would be to get a job (any job) with a great company and work your way up, and eventually have your boss pay for your education. The company will consider the investment in human capital worth it if they see potential in you, and will also have you promise to stay with the company for at least a few years upon graduation, so they can benefit from their investment.

Education is great. If I didn't believe that, I sure wouldn't have started a blog about it. But so is avoiding foolish six-figure debt. Consult your boss, and consult this book before proceeding.

(PS. Yes, I've graduated from a post-secondary International Business program. That one came with a five-figure student loan, not six.)

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2 of 2 people found the following review helpful.
Absolutely worth my time and money
By trombson
Hands down the best non-fiction book I've read in a long time (I finish about one every two weeks). Concise, actionable and most of the time very easy to read. Some parts are more self-help-ish, but I didn't mind because even those concepts were better summarized than in any other book. Quite happy with the ROI.

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